Social media adds an innovative and engaging dimension to marketing, enabling businesses to do three things:
Connect and interact with customers.
Social media personiﬁes your business, not only giving your business a face, but also a unique voice to communicate with your current and potential customers on a personal level.
Boost brand visibility and credibility.
Stand out against the noisy online crowd and get your business in the spotlight. Get the tools to land you on the newsfeed and begin broadcasting news, promotions and events with ease.
Word-of-mouth marketing is the oldest, most eﬀective, and most trusted form of getting business. Social media is its modern catalyst, enabling people to share, link, like, @mention, and talk about your business to friends, friends of friends, friends of friends of friends...