Improve your Recruitment numbers with targeted Generational Marketing

The very first rule of Digital Marketing is to know your audience. If you don’t have a good grasp of who your audience is, where they can be found, and what their needs and desires are, you will struggle to source the right, qualified candidates for your positions. Today, we will cover the needs, wants, and best places to source each generation that is active in today's workforce, as well as which generations are the happiest at work, and who in the new year will be looking for employment opportunities.

Recruitment Trends 2022

Looking ahead to 2022, what trends do we see for recruitment? The candidate market looks like it is here to stay for at least the first half of 2022. The use of AI and Automation processes are gaining importance. Streamlining your recruitment marketing is key for the next year.


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Lionzone Digital Media
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