How ChatGPT is going to change the Recruitment and Retention

ChatGPT has been garnering attention throughout all of 2023.  If you haven’t heard of ChatGPT, buckle up!  This new technology has been turning heads and stirring up both conversation and controversy. 

What exactly is ChatGPT?  Launched in November of 2022 by the tech firm, OpenAI, this is an AI natural language processing model trained to generate human-like responses to different queries.  Put simply, it is the latest and greatest in chatbot technology that people are finding new uses for every day.  Able to write and understand human language, ChatGPT is helping people with tasks that involve answering questions, writing out difficult conversations, scheduling appointments, and even coding for some simple projects.  In the recruitment industry, ChatGPT is being deployed in multiple ways as well, including prepping for interviews and readying content for a LinkedIn profile.  The chatbot is set to change the way recruitment and retention work; the only question that remains is, are we ready to embrace the new technology? 

Don’t ‘Rage Against the Machine’ Here 

One of the industries that is finding ChatGPT incredibly helpful is the recruitment industry.  The list of tasks ChatGPT can complete for recruiters is growing by the day.  From the beginning of the process, the job descriptions can be run through the chatbot, and ChatGPT can provide copy to post the position that is detailed and accurate.  Freeing up recruiters from having to create the description themselves, the technology won’t generate any award winning copy, but it will provide a starting point for recruiters to edit and perfect.  As ChatGPT learns about the person and business using it, it can be trained to drill deeper and write more specific posts that will catch a candidate’s attention.  To take it even further, ChatGPT can learn to adapt those descriptions, to not only grab attention, but also be easy to understand, engage with, and more.  Businesses are finding that ChatGPT can also be told to use DEI (Diversity, Equality, and Inclusion) measures to communicate to potential employees that these traits are intrinsically important to the company for the position being filled, attracting a more diverse and inclusive workforce, which will pay off exponentially down the road.  This means that retention rates will also increase as companies hire the candidates that ChatGPT filtered through to find the ones that were truly interested in the job, and they will already have the characteristics that the business desires to carry them forward into a more equitable future.

Once the copy for the job ads is completed and posted, ChatGPT can then take on a role in helping recruiters perform job interviews.  For many companies, recruiters may be helping multiple departments with their hiring needs; this can lead to some confusion for those in the recruiting area because they may not understand every role they are helping to hire.  These recruiters are finding that they can ask ChatGPT to explain the job to them in an easy to understand language.  There have been cases where recruiters have even asked the chatbot for help with explaining to Human Resources advisers that their hiring specifications are too detailed or over-the-top.  Sometimes, the recruiter simply needs HR to be flexible with their list of desires in a new employee and taking these concerns to a superior can be daunting on the best of days.  ChatGPT can generate dialogues that will help facilitate these difficult conversations, giving the recruiter a chance to make a plan to communicate with HR and make the necessary changes to bring the right candidates to a position.

Finally, ChatGPT can also help interviewers begin the assessment of potential candidates.  As stated above, recruiters can ask the chatbot to explain a position to them.  However, ChatGPT can also generate interview questions and even read resumes from potential employees.  Not only will the questions asked by the recruiter be pertinent to the position, but it will save time and money by being able to quickly summarize resumes from candidates.  With summarization being the one of its strongest features, ChatGPT can ingest a great deal of information quickly, giving someone a shortened version of the necessary points.  It is as easy as copying the resume into ChatGPT, allowing the program to spit out a summary.  Some companies are saying that they can save upwards of $50,000 a year by automating the process of analyzing candidates’ resumes and responding to their queries about the job post.  With the economy in a state of flux, those kinds of financial savings can’t be ignored.    


ChatGPT and the technology that follows it will have massive implications for the future of hiring, and even working in general.  College professors are already finding that students will use ChatGPT to complete their papers, and some coders are even using the technology to write out basic coding strings.  Is this their work?  Or is it plagiarism?  How will ChatGPT and its technological descendants integrate within our current work environment? 

ResumeBuilder went out and conducted surveys of roughly a thousand companies who use their products in February of this year.  They found that about half of the businesses they asked were currently using AI technology in their operations.  Another 30% said that they plan to implement AI tech in the near future.  ResumeBuilder also found that, of the respondents 44 years old or younger, 85% of them were ready to adopt the new technology, showing that younger workers are already more comfortable with the changes coming.   

There is so much that we still have to learn about these chatbots and their effect on the workplace, but the process has already begun.  For recruitment, ChatGPT is already being deployed to help communicate diversity and inclusivity into job ads and interview processes.  Not only does it help lay the groundwork for a workforce that is both open and more clearly communicative, but it also streamlines copy and question writing, allowing recruiters to focus their energies on more fiscally important tasks.      


Meaghan Goldberg covers recruitment and digital marketing for Lionzone.  A Patterson, GA native, after graduating from both Valdosta State University and Middle Tennessee State University, Meaghan joined Lionzone in 2018 as a digital recruitment strategist before becoming the social media manager.



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