Lionzone

Recruiting female drivers is the key to overcoming the driver shortage. As female drivers make up less than 14% of the professional driving population, women are the most untapped resource for finding new drivers. They possess the right skills to excel in the industry; the key is to showcase what trucking can do for them. Today, we will look at recruitment and recruitment marketing strategies that can aid your company in bringing more women into your organization and seating them in your trucks.

Continuing the theme of recent months, job growth exceeded expectations, coming in at 263,000. Transportation and Warehouse saw a decrease of 15,000 jobs in November. The number of job openings decreased by 353,000 to 10.3 million. Unemployment dropped slightly to 6.0 million and remained at 3.7%. The slight drop in the number of openings and unemployment means a reduction in available jobs per unemployed person. However, the number of jobs per person remains high, with 1.71 jobs available for unemployed persons, leading to a rise in pay again this month. These reports show little ease in the inflationary pressures driven by an employee market.  

October job growth exceeded expectations, coming in at 261,000. The trucking industry made up for losses in September, gaining 13,000 jobs in October. The number of job openings increased by 437,000 to 10.7 million. Unemployment rose to 6.1 million, and there are still 1.75 jobs available for unemployed persons. These reports show little ease in the inflationary pressures driven by an employee market.

The Woman in Trucking Index is a yearly report that showcases the percentage of women working in various roles in the trucking industry. This index shows where there has been successful growth and areas for improvement. The 2022 Index highlights eight critical roles in the trucking industry: Leadership, Board Membership, HR/ Talent Management, Technical, Professional Drivers, Dispatchers, and Safety. Today, we are dissecting the report: areas where gains are being made and areas where improvement has not yet been seen.

Recruiting young drivers and getting young people interested in driving takes more than just placing ads on job boards. It requires a full recruitment marketing strategy that reaches young people where they are and improves perceptions of this career. Today, we are looking at the steps you can take to engage young Millennials and Gen Z. We will look at the best platforms to reach this group and the content that captures their attention.