Lionzone

SEO is rightfully a hot-button topic but can be overwhelming and confusing to those not specialized in that area. Right off the bat, if you research SEO, you see a variety of terms that seem to be overlapping, confusing, jumbled, and could drive anyone crazy, for example: Content SEO, Semantic SEO, On-Page SEO, Off-Page, Technical, and Local. Honestly, the list could go on and on, but neither one of us have time for that, so today we will try to break down a few of those terms for you and help you gain a better understanding of the types of SEO, what they do, and why they are important.

There are many options for handling your recruitment marketing, from allocating staff to handling it internally, relying on AI, utilizing an RPO, hiring a non-specialized digital marketing firm, or taking advantage of a marketing firm specializing in recruitment marketing. Today let's take a look at both the upsides and the downsides to each option available to you.

We want you to get to know Lionzone and our team! From our customer-facing teams to our behind-the-scenes crew, Lionzone would not be what it is today without our team's hard work and dedication! February’s Employee Spotlight: Fred B.

Keeping up with the changing content trends can be difficult. Focus on producing high-quality content based on your consumer data and be prepared to reformat that content to provide the needed touchpoints that turn interest into sales. Today we will look at a few strategies to assist you in making the most of your content marketing strategy in 2022.

Today, we will look at a few developing PPC trends for 2022 to help you up your game this year!