Lionzone

Recruitment Marketing takes all the skills, channels, tactics, and tools you would use to market your products and puts them to work building awareness, engaging, and nurturing prospects through a well-developed candidate journey. It combines employer branding with a deep understanding of your candidates' needs, questions, and concerns to bring them the right information at the right time.

Social Media Marketing is a vital portion of a well-rounded omnichannel marketing plan. It is important to keep up with the changing demographics and content preferences for each platform to ensure that you are sending out the right message in the right format at the right time. Today, we will look at the demographics for social media as a whole and by platform; plus, we will look at which content formats are making the most impact. Our goal was to pull the most recent data from across the internet and put it all in one place for your ease.

Welcome back to the Entrepreneur Zone- our new series that covers the basics of Digital Marketing to aid new business owners in starting their marketing journey. Last month, we discussed choosing the right domain extension for your site. We will follow the next logical step this month, designing the site itself. Today, we will explore terms you need to know, the basics of design, design elements to avoid, and trends that we see in 2022.

We want you to get to know Lionzone and our team! From our customer-facing teams to our behind-the-scenes crew, Lionzone would not be what it is today without our team's hard work and dedication! April’s Employee Spotlight: Kristopher M. 

March's Job Report and February's Job Opening and Turnover Survey The key takeaway from these two recent reports is that there is light at the end of the tunnel, Covid is loosening its hold on our economy with more people looking to reenter the workforce, and the telework level is dropping. We also see that stats show the Great Registration is still in effect. There are still more job openings than people unemployed; it remains a job-seekers market. Companies need to adapt their recruitment marketing to compete for the best candidates.