Lionzone

Today, we will explore the terms you need to know, give an overview of the most common social channels, the benefits of both organic and paid social media, and the knowledge you need to move your company forward in the wide world of Digital Marketing.

May Job report and April Job Opening and Turnover Survey The key takeaway from the May Jobs Report and the April Job Opening and Turnover survey is that little has changed. There are still roughly two job openings for every unemployed person. While some industries have indicated that they will slow down their hiring, others are still desperate for new staff.

Recruitment Marketing is a marketing strategy used to attract, engage, recruit, and retain talent. It combines employer branding with a deep understanding of your potential candidates' needs, questions, and concerns to bring them the right information at the right time. Recruitment Marketing takes all the skills, channels, tactics, and tools you would use to market your products and puts them to work building awareness, engaging, and nurturing prospects through a well-developed candidate journey.

Welcome back to the Entrepreneur Zone - our new series that covers the basics of Digital Marketing to aid new business owners in starting their marketing journey. Last month, we discussed website design and development. This month, we will follow the next logical step, optimizing your site for search engine ranking, or SEO for short. Today, we will explore the terms you need to know, SEO basics, factors that affect your ranking, and the knowledge you need to move your company forward in the wide world of Digital Marketing.

The key takeaway from these two reports is that it is still a job-seekers market. Both job openings and quit rates remain at an all-time high, while the unemployment rate has held steady at 3.6%. To effectively land top talent, employees need to ensure that their recruitment marketing is on its A-game and showcase the benefits of joining their team versus competitors.