Lionzone

What is the Entrepreneur's Zone, you ask? It is our new series that will cover the basics of Digital Marketing. This series aims to provide the basic information that new business owners need to start marketing their business. Starting off our series for new entrepreneurs, today we begin your digital marketing journey with your website domain extension. A domain extension is the .com, .net, .org, etc., that ends your website name.

According to the Bureau of Labor Statistics' February Jobs Report, non-farm payroll rose by 678,000, far surpassing the estimate from economists. Unemployment has dropped to 3.8% as we get ever closer to regaining the losses suffered during the pandemic.

We want you to get to know Lionzone and our team! From our customer-facing teams to our behind-the-scenes crew, Lionzone would not be what it is today without our team's hard work and dedication! March’s Employee Spotlight: Terence Cohan

SEO is rightfully a hot-button topic but can be overwhelming and confusing to those not specialized in that area. Right off the bat, if you research SEO, you see a variety of terms that seem to be overlapping, confusing, jumbled, and could drive anyone crazy, for example: Content SEO, Semantic SEO, On-Page SEO, Off-Page, Technical, and Local. Honestly, the list could go on and on, but neither one of us have time for that, so today we will try to break down a few of those terms for you and help you gain a better understanding of the types of SEO, what they do, and why they are important.

There are many options for handling your recruitment marketing, from allocating staff to handling it internally, relying on AI, utilizing an RPO, hiring a non-specialized digital marketing firm, or taking advantage of a marketing firm specializing in recruitment marketing. Today let's take a look at both the upsides and the downsides to each option available to you.