Lionzone

According to the Bureau of Labor Statistics' February Jobs Report, non-farm payroll rose by 678,000, far surpassing the estimate from economists. Unemployment has dropped to 3.8% as we get ever closer to regaining the losses suffered during the pandemic.

There are many options for handling your recruitment marketing, from allocating staff to handling it internally, relying on AI, utilizing an RPO, hiring a non-specialized digital marketing firm, or taking advantage of a marketing firm specializing in recruitment marketing. Today let's take a look at both the upsides and the downsides to each option available to you.

The very first rule of Digital Marketing is to know your audience. If you don’t have a good grasp of who your audience is, where they can be found, and what their needs and desires are, you will struggle to source the right, qualified candidates for your positions. Today, we will cover the needs, wants, and best places to source each generation that is active in today's workforce, as well as which generations are the happiest at work, and who in the new year will be looking for employment opportunities.

Looking ahead to 2022, what trends do we see for recruitment? The candidate market looks like it is here to stay for at least the first half of 2022. The use of AI and Automation processes are gaining importance. Streamlining your recruitment marketing is key for the next year.

What should recruiting managers and recruiters be doing to address these issues and fill the backlog of open positions?