Lionzone

Recruitment Marketing takes all the skills, channels, tactics, and tools you would use to market your products and puts them to work building awareness, engaging, and nurturing prospects through a well-developed candidate journey. It combines employer branding with a deep understanding of your candidates' needs, questions, and concerns to bring them the right information at the right time.

March's Job Report and February's Job Opening and Turnover Survey The key takeaway from these two recent reports is that there is light at the end of the tunnel, Covid is loosening its hold on our economy with more people looking to reenter the workforce, and the telework level is dropping. We also see that stats show the Great Registration is still in effect. There are still more job openings than people unemployed; it remains a job-seekers market. Companies need to adapt their recruitment marketing to compete for the best candidates.

According to the Bureau of Labor Statistics' February Jobs Report, non-farm payroll rose by 678,000, far surpassing the estimate from economists. Unemployment has dropped to 3.8% as we get ever closer to regaining the losses suffered during the pandemic.

There are many options for handling your recruitment marketing, from allocating staff to handling it internally, relying on AI, utilizing an RPO, hiring a non-specialized digital marketing firm, or taking advantage of a marketing firm specializing in recruitment marketing. Today let's take a look at both the upsides and the downsides to each option available to you.

The very first rule of Digital Marketing is to know your audience. If you don’t have a good grasp of who your audience is, where they can be found, and what their needs and desires are, you will struggle to source the right, qualified candidates for your positions. Today, we will cover the needs, wants, and best places to source each generation that is active in today's workforce, as well as which generations are the happiest at work, and who in the new year will be looking for employment opportunities.